I helped guide the growth of an independent babywearing brand through a period of rapid expansion and increasing retail visibility.
Partnering closely with the founders, I developed and maintained a cohesive brand experience across packaging, marketing communications, retail environments, and customer-facing content as the business evolved from a niche independent brand to securing national retail distribution.
SERVICES
Brand development • Packaging design • Marketing communications • Art direction • Exhibition design • Customer communications
Brand development • Packaging design • Marketing communications • Art direction • Exhibition design • Customer communications