Working closely with senior leadership and admissions teams, I led the creative development and rollout of a refreshed Sixth Form recruitment campaign.
To strengthen recruitment in an increasingly competitive independent school market, I developed a multi-channel campaign that repositioned the school through the voices of its alumnae. Drawing on authentic stories of achievement and personal growth, the campaign highlighted a key strength of the St Catherine's experience: the confidence and self-belief pupils develop during their time at the school. A distinctive black-and-white visual approach helped differentiate the campaign from sector conventions, while a coordinated rollout across prospectuses, advertising, social media and environmental graphics created a consistent and compelling narrative for prospective pupils and parents.
Services
Campaign development • Creative strategy • Creative direction • Publication design • Marketing communications • Stakeholder management
Campaign development • Creative strategy • Creative direction • Publication design • Marketing communications • Stakeholder management